Why a Logo is Important for Your Business?
How do you identify an iPhone? Simply looking at the logo at the back of the phone. How about Nike? You look at the swoosh logo.
A logo of the company gives businesses an identity. Your brand sticks better when you have a logo. It also provides a good foundation for any future marketing projects you may have. Logos also serve as a visual brand that can help you to connect with your consumers on the go.
There are some many other reasons why your brand needs a professional logo. They include:
- Your Brand Identity
Logos give your brand a unique identity. This is the most important purpose of a logo. Remember how you could tell an iPhone apart from other devices because of the Apple logo.
When people come across your brand for the first time, it may be difficult to impress them with words alone. This is where a logo comes in. your logo registers in their brains and welcomes them without you having to be pushy.
Logos are powerful and can unlock feelings, memories and even associations. This is why they should be professional and may not necessarily explicitly identify your line of business. For instance, finance companies don’t need to have signs related to money on their logos.
A logo only needs to communicate the attributes of the brand as well as its personality. Visual cues such as fonts, colors, shapes, symbols and slogans can be used. If you choose to use an online logo maker, you will have access to all these features.
- Easy to remember
It is easy to forget the name of something but remembering how it looks is far easier. People interact with so many brands daily, so you need a way to capture their minds quickly and a professional logo is the best way to do that.
Creating a logo make your business or brand easier to remember since humans identify images better than words. The human brain processes visuals that are 60,000 times faster than text. This is why people often remember up to 80% of images.
When you choose your logo, think about the person who will see it on an ad, a sign, a sticker, an event poster or even a laptop. Then think about the best way to make it memorable.
If you choose to make a logo without the help of a graphic designer, then you can a free logo maker.
- Builds trust and promotes professionalism
After starting a new business, getting the trust of customers may be difficult. No one wants to risk doing business with a brand that doesn’t have an identity and a reputation to protect. That is why you need to present a logo that represents what you stand for.
Put yourself in the shoes of the potential customer. Would you trust a brand with a shabby logo? This is why you need a professional logo.
A strong logo inspires potential customers to trust you and your services. This also builds customer loyalty as time passes. Some people may feel getting a logo is expensive and wastes time. However, it is possible to get a free logo design from an online logo maker.
- Gives you confidence
Establishing and running a business is difficult. It can be a tough job to convince people to patronize your brand. Since all businesses come with obstacles, it can be difficult to feel confident about your work. There is always so much to learn in the process.
A professional logo can help in this regard. It gives you an identity to build on. If you send out messages to business partners or do any other thing within the business environment, your logo stands out and reminds you of what you have invested. This knowledge helps keep you on track to reap your energy, time and money.
Research has shown that such physical representations of milestones can boost confidence in a large way.
- Eases future branding plans
After creating a logo, you can focus on other company branding plans. Fonts and colors would have been chosen for all campaigns from the logo.
When you create a logo, you will come up with some brand rules that explains all the logo consists of as well as its usage. These guidelines allow you how to use the logo for different purposes. This way, you can build visual consistency while improving brand memorability.
For instance, when building a company website, and you need brand colors for the design, these rules can be followed to get a suitable color palette.
For logos that don’t have a typeface which can be applied to body copy or headings, the logo style and font will be used for decision making.
- Creates offline as well as online branded assets
When planning to start a business, it is easy to get carried away with finishing the website, starting a social media page or creating business cards. All other these things need to be done after a logo is created because it gives them a professional stamp.
When you create a logo that you love, it eases the marketing to-dos. You can easily cross all the things you need to do from your checklist after the logo is created.
- Sentimental value
A professional logo has sentimental value. It is a lot like an empty vessel which you pour meaning into. It may not mean much initially, but with time, it will grow stronger.
Also, as you deliver excellent services or products as your main goal, the logo acts as a support system. It also helps you gain trust, visibility and goodwill.
How can you create a logo?
You can create your own logo with a few minutes using an online logo maker. This would save you a lot of time and money. Most online logo makers have ready to go templates that can make it easy for you even if you don’t have designing experience.
The logo will give you an identity that makes you stand out among your competition. It also gives potential and already existing customers a means of remembering your brand.